This program is designed to recognize single dealerships/rooftops only. This program is not designed to recognize dealership groups or families; however, individual dealerships within groups or families are welcome to apply. 

To be eligible for consideration, dealerships must meet the following criteria:

  • Must be new car dealership (used car dealerships are not eligible)
  • Must have at least 25 employees working in the U.S. and/or Canada
  • Must be in business a minimum of 1 year
  • Dealerships must apply as a single rooftop - one dealership per registration*

* If any registration submitted contains more than one dealership location/rooftop, that registration will be withdrawn from the program. If you have questions about eligibility please contact Lauren Kissinger at or call her at 877-455-2159.

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