Registration Deadline: April 18, 2025

THE REQUIREMENTS

Organizations must enter as a single “rooftop” or “dealership” and not as a group or family of dealerships.  

 

In addition, the applicants must:

  • Have at least 15 full- or part-time permanent employees working in the United States at a single car dealership 
  • Have a physical operation in the United States
  • Be a new car dealership (used car dealerships are not eligible)
  • Be a publicly or privately held organization
  • Have been in business for at least one year, at the program registration deadline

 

HERE’S HOW TO ENTER

 

Organizations must apply as single dealerships. Group or family dealerships may enter all or as many single dealerships as desired as separate registrations.

WHO TO INCLUDE

When you participate, all of your current full- and part-time permanent employees working at the dealership should be included. This means everyone…from the line-level employees all the way up to the executives and from the on-site workers to remote employees.